As the umbrella organization for regional development, the St. Gallen Rhine Valley Association decided at a meeting in 2013 to set itself the target of achieving a sustainable improvement in the perception of the St. Gallen Rhine Valley both within and, above all, outside the region. Two members of the Rhine Valley employers’ association also have seats on the board of the Rhine Valley Association. The idea is that, in the competition between regions, our Rhine Valley region should develop the kind of appeal that convinces people who are considering the possibility of working here that it is an attractive place to be. For the facts show that the Rhine Valley has everything you could wish for to enjoy a fulfilling life. The economy has a vital interest in seeing the St. Gallen Rhine Valley make a success of this repositioning as a place to live and do business. We would be delighted if we could enjoy the appropriate support from business and industry!